© 2021 by Xuan (Joanna) Zhou. 

To create a brand that could solve a real world problem, I developed Life Share. It encouraged new parents to save their new baby’s umbilical cord blood in public banks, which was a free service for any family. Each year nearly 20,000 people of all ages benefit from a potentially life-saving umbilical cord blood or bone marrow transplant. As a result, my project tried to help educate parents about the life-saving benefits of cord blood, and show how easy and safe it is to donate.

Transplant Life

  • Branding

  • Print Design

  • Visual Design

  • Web Design

  • Hand Craft

Deliverables:​​

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