© 2021 by Xuan (Joanna) Zhou. 

The goal of this project was to visually and verbally restate identity and branding. The new Burt’s Bees extended the original core message about nature, and promoted the idea of community to bring a feeling of enjoyment. The new audience tended to be a more extensive group, including more young families.
In order to make people feel more comfortable, the original bright colors were changed to warm colors, and a series of connected images were used to emphasize that the new Burt's Bees would take care of everyone in the family.

Follow the Buzz

  • Rebranding

  • Print Design

  • Visual Design

  • Web Design

  • Hand Craft

Deliverables:​​

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